24 Hours of Le Mans 2015 - The Nissan GT-R LM NISMO is more than a marketing ploy! (video)
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24 Hours of Le Mans 2015 - The Nissan GT-R LM NISMO is more than a marketing ploy! (video)

In early February, Nissan made a splash by presenting the GT-R LM NISMO - marking the Japanese manufacturer's return to the head endurance class - in a televised advertisement during the Super Bowl. A few days later, the car was exhibited at the Chicago Auto Show.

In this video, Darren Cox, Global Head of Brand, Marketing and Sales for NISMO, discusses the buzz that followed the presentation, and also technical choices in terms of aerodynamics, the type and position of the engine, the direction of the front wheels,...He also goes over the presence of drivers from the GT Academy and the expectations of Nissan and the public.

 

Text: Cécile Bonardel / ACO - Translation by Nikki Ehrhardt / ACO

Video: YouTube - Nissan Newsroom

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