ACO and Goodyear Announce Strategic Enhancements to the 24 Hours of Le Mans Experience
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ACO and Goodyear Announce Strategic Enhancements to the 24 Hours of Le Mans Experience

The Automobile Club de l’Ouest (ACO), organizer of the legendary 24 Hours of Le Mans, today announced a series of transformative developments aimed at elevating the fan experience at one of the world’s most iconic motorsport events in partnership with Goodyear.

These enhancements are designed to enrich the atmosphere and accessibility of the 24 Hours of Le Mans weekend and reflect the ACO’s ongoing commitment to innovation and excellence following several record-breaking editions of the race.

In partnership with Goodyear, a brand synonymous with racing, the ACO will introduce a refreshed presence at the circuit for the iconic brand starting in 2026. This follows Goodyear’s announcement of a strengthened Global Racing organization and a renewed focus on endurance racing as a core platform for technology development.

These updates include:

  • The inauguration of a Goodyear-branded bridge, built on the structure of the current Dunlop Bridge
  • A full upgrade of the Goodyear Racing Club, located at the end of the first straight
  • Renovation of the Goodyear Grandstand, adjacent to the ACO museum, as well as the Indianapolis Curve

To honor the legacy of the Dunlop Bridge, the ACO and Goodyear will donate a heritage collection of Dunlop Bridge memorabilia to the 24 Hours of Le Mans Museum, preserving its historic significance for future generations.

These changes reflect the ACO’s stewardship of the Le Mans circuit and its assets, ensuring that every enhancement aligns with its vision for the future of endurance racing.

Stéphane Andriolo, Head of Clients and Events, Automobile Club de l’Ouest, commented: "Le Mans is more than a race – it’s a global celebration of motorsport heritage and innovation. With these new developments, we are reaffirming our commitment to delivering an unforgettable experience for fans and participants alike. The partnership with Goodyear allows us to honor the past while embracing the future of endurance racing."

Goodyear’s enduring legacy and future-focused strategy

Goodyear’s involvement in Le Mans is a cornerstone of its broader racing strategy, which aims to fuel innovation, amplify brand impact, and drive strategic growth across the company. With a legacy spanning over a century, Goodyear has achieved 14 overall victories at the 24 Hours of Le Mans, 368 Formula One Grand Prix wins, and has over 70 years of success in NASCAR.

In 2023, Goodyear introduced the first in-tire, pre-cure, real-time tire intelligence capability at Le Mans in partnership with NASCAR’s Garage 56 entry, showcasing its commitment to pioneering technologies in racing.

The year 2025 marks two major milestones for Goodyear: the 60th anniversary of its first win at Le Mans and the 45th anniversary of the Eagle tire brand. These celebrations coincide with a renewed commitment to racing and the beginning of a new chapter at Le Mans.

Xavier Fraipont, vice president, Global Racing for Goodyear, added: "Le Mans is the highlight of the endurance racing calendar and a cornerstone of Goodyear’s racing legacy. As we celebrate 45 years of the Eagle brand and 60 years since our first Le Mans win, we’re proud to deepen our partnership with the ACO. The enhanced brand presence at the circuit reflects our future-focused strategy and our passion for innovation in racing."

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