
The launch of the official poster for the 24 Hours of Le Mans is always a highlight of the run-up to the race in June. Here is the first version of the of the 2011 edition (click on the poster to download).
For the 79th edition of the 24 hours, to be held on 11th and 12th June 2011, the agency 'La Fourmi' has created a dynamic graphic design particularly where it links strength of machines and the passion of the crowd, all strongly emphasized by the red and blue.
The first poster will not be alone. It will soon be followed by a second version with other cars and even a third, specifically designed for the United Kingdom and countless British fans who come to the Le Mans circuit each year.
This design fits perfectly in the long and rich tradition of posters of the 24 Hours of Le Mans. It will be visible soon on over 1,000 billboards across France not counting the many variations: stickers, t-shirts, posters, magazine covers, advertisements ...