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24H Backstage | 24h-lemans.com

The new M24 is home to one of motorsport’s richest collections.

All 100 cars on display are in working order and all have made their mark on automotive history. They form a glorious legacy. Alongside them, visitors can contemplate rare objects such as the firesuits worn by three-time Formula One World Champion Ayrton Senna and six-time Le Mans winner Jacky Ickx. Also on display, the incredible Rudge-Whitworth cup, the trophy presented to the winners of the first 24 Hours of Le Mans in 1923.

A group of talented volunteers is currently putting the finishing touches to a collection of 4,800 scale models &ndash; replicas of all the cars that have taken part in the 24 Hours of Le Mans since 1923.

<h2>M24 &ndash; a museum in motion</h2>

Aptly located at the entrance to the circuit, the M24 celebrates living heritage. The wealth of its collections &ndash; dating from the late 19th century to the present day &ndash; and the sheer size of the project set it apart.

As a tourist attraction, the M24 is the place to go to grasp the importance of the race and its spellbinding influence. As a vector for emotion, the M24 passes on the passion for racing to visitors all year round.

The M24 is an immersive experience, unashamedly focused on motion and emotion. It houses the exceptional cars that are the heart and soul of a century of motorsport, in which fates were sealed, battled won and lost, and legacies built. The diverse content caters for a wide cross-section of visitors, from petrolheads to the unitiated seeing the sights of Le Mans.

M24 stands for challenge, innovation and adventure.

M24, the new museum of motorsport, opens on Thursday 28 May.

&gt;&gt;&gt; <a href="https://ticket.m24-musee.com/content?lang=en#" target="_blank">Book a visit now!</a> &lt;&lt;&lt;

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M24 – Motorsport Museum : a unique collection

Some names evoke memories of bygone times. Others offer a peek into the future. By branding its hypercar “MCL-HY”, McLaren is not merely checking another box on its comeback trail. The British manufacturer is weaving an emotional thread linking 1995 to 2027... and beyond.

<a href="https://www.24h-lemans.com/en/news/2025-24-hours-of-le-mans-mclaren-introduces-the-world-to-its-hypercar-59772" target="_blank">McLaren Racing&rsquo;s return to the pinnacle of endurance</a>&nbsp;now has a name.&nbsp; The future hypercar that will compete in the FIA World Endurance Championship, including showcase event the 24 Hours of Le Mans, from 2027 will be known as the McLaren MCL-HY. More than a simple code, it is a signature that identifies a direction and states a clear ambition: to reconnect with the Absolute.

<h2>MCL-HY&nbsp;&ndash; a legacy behind each letter</h2>

&ldquo;MCL&rdquo;: three letters that immediately strike a chord with Formula One fans. &ldquo;HY&rdquo;: two letters that instantly identify the car&rsquo;s era &ndash; Hypercar, the summit of endurance racing since 2021. Together, they emphasise McLaren&rsquo;s commitment to the FIA WEC.

At the 24 Hours of Le Mans, nothing ever truly disappears. Each triumph leaves a mark; each car becomes a legend. Utter this new name and one cannot help but hear an echo of the iconic <a href="https://www.24h-lemans.com/en/news/the-mclaren-f1-gtr-at-le-mans-1-key-dates-1995-1998-45631" target="_blank">McLaren F1 GTR</a> that made a winning d&eacute;but in 1995. A legendary lightning strike. The MCL-HY cannot erase the past but can aim to follow in its tracks.

James Barclay, Executive Director of McLaren Endurance Racing: &ldquo;Taking the McLaren name back to the pinnacle of sportscar racing is a huge milestone and it&rsquo;s a proud time for everyone within McLaren Racing and McLaren Automotive to share the name of our new Hypercar that follows in the footsteps of an incredible lineage of McLaren racing cars. We are in a golden era of sportscar racing and the Hypercar category continues to be extremely successful &ndash; our new car name shows respect to that.&rdquo;

<h2>All sights on 2027</h2>

The name is a foundation stone. On 4 May, McLaren will unveil the car and its test livery. However, the essentials are already laid. These five letters are a silent promise to return to Le Mans and its nocturnal magic, where headlights sear through the darkness &ndash; a moment suspended in time where everything becomes possible.

Le Mans is not just a race like no other, it&rsquo;s a language too. And with the MCL-HY, McLaren has opted to speak it once more.

McLaren MCL-HY – a name with a hint of promise for the 24 Hours of Le Mans

With a century of racing already on the clock, the icon of motorsport unveils a new brand design reflecting its singularity as a complete, universal, cultural event.

Today, the Automobile Club de l&rsquo;Ouest (ACO) begins writing a new chapter in the history of the 24 Hours of Le Mans, introducing new branding, designed with frog, part of Capgemini, a global creative consulting agency specializing in business model reinvention and experience strategies.

The message &ndash;&nbsp;Drive your destiny&nbsp;&ndash; takes the race into a new era where limits continue to be pushed, power sustained and humanity celebrated.

<h2>A roadmap set out by the ACO</h2>

The new branding is part of ACO&rsquo;s overall growth strategy to build on the race&rsquo;s international reputation while remaining true to its soul. With over 300,000 spectators, the 24 Hours of Le Mans gathers people from all over the world and its new branding matches its status as an iconic annual event that transcends the frontiers of motorsport.

Pierre Fillon, President of the Automobile Club de l&#39;Ouest : &ldquo;The 24 Hours of Le Mans is more than a race. It&rsquo;s a living legend, a collective experience that makes its mark on all involved &ndash; drivers, teams, partners, spectators, and volunteers. Our new identity translates that reality. We are not changing what we are, we are revealing what we have become. Drive your destiny is an invitation to be part of the story.&rdquo;

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<h2>LA TRACE: vibrant visual language</h2>

The core of the new identity is &ldquo;La Trace&rdquo;, a resolutely contemporary, intensely sensorial visual language that encapsulates motion, emotion and the ritual associated with the event. La Trace&nbsp;is a conversation between heritage and innovation, symbolising an intention of forward movement and a lasting imprint. It represents the unique experience of each person who encounters the 24 Hours of Le Mans, and captures the tension, the pace and the depth of emotion that define the race.

With the new branding, the 24 Hours of Le Mans can express itself coherently and with renewed vigour across all its physical and digital touch points, before during and after the event.

&ldquo;Drive your destiny evokes the essence of Le Mans: an experience where every second counts and every move makes a difference; where drivers, teams, fans and partners write their own legacy, transcending the boundaries of the circuit.&rdquo; 
Elisabeth Jamot, Head of Brand Creative, and Olivier Picard, Head of Creation, Design, and Innovation&nbsp;at frog, part of Capgemini

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<h2>More than a race: a cultural phenomenon</h2>

These choices underline the singularity of the 24 Hours of Le Mans in worldwide sport and culture. The event no longer defines itself as the world&rsquo;s greatest endurance race, rather as a shared experience, constantly in step with change &ndash; a cultural phenomenon that connects generations and leaves a lasting mark.

The redesign comes as the ACO pursues the ambitious growth of the 24 Hours of Le Mans ecosystem, the modernisation of the circuit and its infrastructure, the addition of off-track events and catering for a wider, more diverse spectator base.

Drive your destiny&nbsp;is a personal invitation to be part of an ongoing, universal story.

The 24 Hours of Le Mans reveals a new brand identity

First step taken, no turning back. A new challenge begins. A major milestone in Genesis Magma Racing's journey. The Korean team has participated in its first FIA World Endurance Championship (WEC) race!

Genesis Magma Racing | 6 Hours of Imola, a New Trail Begins

Watch the race highlights of the 6 Hours of Imola 2026, season opener of the FIA WEC.

Race Highlights | 6 Hours of Imola 2026 | FIA WEC

Watch the highlights of the qualifying and hyperpole sessions of the 6 Hours of Imola.

Qualifying and Hyperpole Highlights | 6 Hours of Imola 2026 | FIA WEC

Two Italian excellences, Ferrari – represented by the reigning FIA WEC world champions – and the Italian Air Force Aerobatic Team ‘Frecce Tricolori’, met for a day.

24H LE MANS

24hBackstage

Getting to know TOYOTA GAZOO Racing

Video 360

Speaker 24h

Circuit run

Army

Future

Le Mans Magazine

M24 – Motorsport Museum : a unique collection

McLaren MCL-HY – a name with a hint of promise for the 24 Hours of Le Mans

The 24 Hours of Le Mans reveals a new brand identity

Genesis Magma Racing | 6 Hours of Imola, a New Trail Begins

Race Highlights | 6 Hours of Imola 2026 | FIA WEC

Qualifying and Hyperpole Highlights | 6 Hours of Imola 2026 | FIA WEC

When track meets air | The Ferrari Hypercar team and the Frecce Tricolori

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